. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Jason Pickar

Creative Director/Writer, Freelance

United States

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Chaim Max

Independent Filmmaker, Chaim Max Films

United Kingdom

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Nathan Bennett

Art Director

United Kingdom

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Niccolo Alarcon

Art Director, Commonweatlh Mccann

Colombia

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Fred Skupenski

photographer/Surface Designer

United States

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Daniel Cabrera Cabrera

associate Creative Director, Archer Troy

Mexico

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Dimancea Alexandru

Video Editor, NONE

Romania

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Maria Vouza

Video Editor, freelance

United Kingdom

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Alex Unai Arrieta

Video Editor

United Kingdom

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Fred Ikezue - Clifford

video editor

United Kingdom

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Vio Hartopanu

Senior Video Editor | Sound Editor, viocreatevfx

Romania

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Vineeth Panicker

Video editor/ Videographer, freelance

United Kingdom

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Justinas Milius Miliauskas

Video Editor, MATCHESFASHION.COM

United Kingdom

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Megan Jordan

Freelance Video Editor

United Kingdom

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Milko Vilela

Video Editor

United Kingdom

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Stephen Barton-king

Video Editor, Freelance

United Kingdom

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David Lowe

Video Editor, talkSPORT

United Kingdom

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Simon Hutchins

Video Editor, Freelance

United Kingdom

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Ingrid Lorraine

Video Editor, Freelancer

Portugal

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Benjamin Philip

Video Editor

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