. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Lucy Rogers

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United Kingdom

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Michael Lee-Graham

Illustrator and Motion Graphics artist

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Arun Shergill

Illustrator

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Ramsay Drover

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Marian Hendy

Visual Development artist

United Kingdom

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Suzie Quill

Senior Art Director / Creative, Freelance

United Kingdom

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Carl Robertson

Senior Art Director, Ogilvy Australia

Australia

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Pedro Rosa

Senior Art Director, MullenLowe London

United Kingdom

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Andres Lopez Mejia

Senior Art Director, VMLY&R

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Paul

Senior Art Director/ Creative Director, surefire

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Dinis

Head of UxD, Senior Art director, Freelance

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Ming Mikaeo

Senior Art Director, TAXI

Canada

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Stella Arampatzi

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Antonis Iliadis

Web Designer

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Afrodite Koskina

3d besigner, Ant1 Tv

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Evangelos Danopoulos

creative strategist, Fch+

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George Vatistas

Filmmaker, Freelancer

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Elad Baadany

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Luke Dawson

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Rod Elms

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