. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Gerry Kirby

Junior Flame Op, Nomad Editing

United Kingdom

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Sami Mehmet

Compositor

United Kingdom

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Jorge Sánchez Salcedo

Lighting Artist

United Kingdom

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Hassan Zekayi

Motion Graphics Designer

United Kingdom

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Motion Graphics Designer/Compositor

United Kingdom

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Fábio T. Nunes

Digital Compositor, Screen Scene VFX

United Kingdom

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Miguel Rodrigues

Motion Designer, freelancer

United Kingdom

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Bobby Georgiev

Lighting TD, Double Negative

United Kingdom

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Leonardo Costa

VFX Supervisor / 2D Lead, Framestore

United Kingdom

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Maria Birmingham

2D Animator, Calon TV Ltd

United Kingdom

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Gonzalo

VFX Compositor & Motion Designer, GSMOTION

United Kingdom

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Manikanta Palutla

Motion Graphics Editor

United Kingdom

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Michael

Lead Motion Designer

United Kingdom

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2D Animator

United Kingdom

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Karina Lopetegui

Junior UX/UI Designer and Graphic Designer, Brezaa

United Kingdom

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Patrick Dawid

Freelance Motion Designer, Freelance

United Kingdom

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Ciaran McCusker

Motion Graphics Designer, Whitecoat

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Film Producer, Wunderman Thompson Chile

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Åre Jürgensohn

Designer

Sweden

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Illustrator, Freelance

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