. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Muhammad Hussain

Photo Editor

Pakistan

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Ayesha Shahid

Logo designer

Pakistan

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Saqib Sabir

Video Editor, Abbtakk

Pakistan

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Nida Umair

web designer

Pakistan

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Junaid Abbas

Graphic Designer, SPPAROT

Pakistan

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Hassan Shahbaz

UI UX Designer & Project Manager, Bonzer IT Solutions

Pakistan

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Zain Asif

Ui/Ux Designer, Envato

Pakistan

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Gohar Abbas

GM operations, Ogilvy

Pakistan

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Daud Zia

Production Manager, Sign and Graphics

Pakistan

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Haris Salam Salam

Assistant Design Manager, Axact Pvt Ltd

Pakistan

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M. Aneel

POS Designer, Ad Innovation

Pakistan

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Zeeshan Ahmed Farooqi

Senior Animator, IAL saatchi & saatchi Pakistan

Pakistan

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Mohsin Rohani

User Experience & Interface Manager, Fantasy Gauntlet

Pakistan

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Reema Jamal

Email Designer, Freelancer

Pakistan

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Sultan Ahmed

Production Artist, Zara Advertising

Pakistan

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Taha Shuja

Creative Designer / Mobile Games and apps

Pakistan

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Ammar Rehmani

writer, freelance work

Pakistan

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Junaid Badar

ConceptArtist, Galxyz

Pakistan

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Muhammad Hamdan

Textile Designer, Jamal Textile

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Rana Zahoor

3d visualizer, Cass Buliding Saloution

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