. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Soumik Das

Art Director, Signet Media Service Pvt. Ltd.

India

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Ajith Kumar V

Lead Visualizer, Zydus Group

India

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Seema Jain

ui/ux designer

India

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Koushik Chatterjee

Character Animator, DNEG animation

India

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Laura Eastgate

Surface Pattern Designer

United Kingdom

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Sophie Slater

Print & Textile Designer

United Kingdom

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Manuela Langella

Artist

Italy

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Hannah Springall

Surface Pattern Designer

United Kingdom

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Suzanne Drummond

Surface Pattern Designer, Freelance

United Kingdom

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Emma Kinnear

Surface Pattern Designer

United Kingdom

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Parini Vyas

Designer, Blue Gamerz Studios

India

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Michelle Brescini

Surface pattern designer

United States

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Mihir Upadhye

Freelancer

India

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Sandesh Satpute

animation superviser, sarscreators pune

India

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Sanjeev Balakumar

Character Designer

India

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Pratiksha Chauhan

creative design manger, VIRTUE

India

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Ravi

Graphic Designer

India

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Parag Sorte

Assistant Director

India

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Sandeep

3D Animator

India

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Santosh Mudgal

India

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