. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Ellie Waller

Digital Artist

United States

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Victoria Obscure

Digital Artist

Macedonia

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Anand Dharmaraj

Creative

India

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Fabian Andres Arnaldi

Graphic Designer, babel line

United Kingdom

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Christopher Brown

Creative Director, Browzan Ltd

United Kingdom

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Nao Bakar

Graphic Designer - Photography, naovision.com

United Kingdom

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Shannon Castor

Illustrator

United States

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Dan Campbell

Artist/Creative, Indepenedent

United Kingdom

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Luke Webster

Freelance 3D Generalist

United Kingdom

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Dominika Malina

3D Artist

United Kingdom

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Ueslei Santos

Concept Artist

Japan

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Natã Alcantara

artist

Brazil

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Greg Howell

Motion Designer, Freelance

United Kingdom

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Kalyani Ganesh

Freelance Graphic designer, webattraction.biz

India

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Abhishek Sharma

UX Designer, Capgemini

India

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POOSA JAI SAI NISHANTH

3D Layout Artist, Assemblage Entertainment

India

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Ajay Raj

Surfacing artist

India

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Diaz Davis

UI/UX Designer, Nexsent

India

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Neetha

Account Manager

India

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Hamza Aslam

Systems Engineer, TATA CONSULTANCY SERVICES

India

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