. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Bhupinder Malhi

Video Editor, Immediate Media

United Kingdom

Connect

View profile
Hassan Cheliki

Freelance Video Editor, Marjan Television Network Ltd.

United Kingdom

Connect

View profile
Bosun Ogunrinu

Video Editor, TBNUK

United Kingdom

Connect

View profile
Alex Langworthy

Video Editor, Alex Langworthy

United Kingdom

Connect

View profile
James Battrick

Video Editor, A Stamp Of Approval Pictures Ltd.

United Kingdom

Connect

View profile
Michael Simmons

Digital Video Editor, Pacific Coast Wrestling

United States

Connect

View profile
TW Leshner

Video Editor, Netflix

United Kingdom

Connect

View profile
Mara Barbierato

Creative Video Editor, Freelance

United States

Connect

View profile
Ardi Maxhuni

Freelance Video editor, Freelancer

United Kingdom

Connect

View profile
Arianne Luis

Freelance video editor

Spain

Connect

View profile
Jose Blanco

Video Editor, vladfotografiacr

Costa Rica

Connect

View profile
Nicole Palmer

Video Editor

United States

Connect

View profile
Erman Memedi

Video Editor

Macedonia

Connect

View profile
Renato Bertoni de Souza

Video Editor

United Kingdom

Connect

View profile
Nadia Cordeiro

Video Editor, Hogarth Worldwide

United Kingdom

Connect

View profile
Ivanda Stepka

Video Editor

United Kingdom

Connect

View profile
Tode Kocev

Video Editor, R2D2 Production

Macedonia

Connect

View profile
Matthew Mason

Video editor

United Kingdom

Connect

View profile
Samuel Ojo

Video Editor/Director, Myself

Nigeria

Connect

View profile
Samuel Bailey

Video Editor and Motion Graphics, space_goat

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.