. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Darren Purdy

Owner, Liquid Black Design

United Kingdom

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Ahmed Ali

Specialist Graphic Designer, Ad2pro Media Solutions Pvt Ltd

India

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Scriptwriter, Dbharo Nitionz

South Africa

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ux designer, abovegroup

United States

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exec creative director, Doner

United Kingdom

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SAP HANA developer, Afnam

United Arab Emirates

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Graduate, Seeking

United Kingdom

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Senior Admissions Counselor, Global Business Studies Dubai

United Arab Emirates

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Operations Manager, Decade Signs Advertisng

Zimbabwe

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Indonesia

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CHIEF MARKETING OFFICER, Seri Jakala

Italy

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Composer/Producer, Peter Marshall Russell Music

United Kingdom

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Graphic Designer, Murda Artz Media

Zimbabwe

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Graphic Designer, EMMELARD DIGITAL STUDIO

Nigeria

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Bryony Morris

Social Media Creative, RDF Television

United Kingdom

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Empower Agency

United Kingdom

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O.W.H. Creative

United Kingdom

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Jermyn

Senior 3D Creative Technologist, Health Unlimited

United Kingdom

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Institute of Anti-Ageing

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