. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Taylor Spalding

Journalist

United Kingdom

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Mel

Freelance Creative Direction, Various agencies in London

United Kingdom

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Graphic Designer, Flag Communication

United Kingdom

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The Finer Detail

United Kingdom

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Pie and Mash Design Limited

United Kingdom

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United Kingdom

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Freelancing

New Zealand

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CEO, HOME

United Kingdom

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carpenter, indondis

Indonesia

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Accelerate Productions

United Kingdom

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video editor

India

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Content Editor, 89up

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Managing Editor, LogiGear Corporation

United Kingdom

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Head of Studios, InHouse World

Egypt

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Freelance Artworker / Designer, Andrew Day Design Ltd

United Kingdom

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YG DESIGN

Argentina

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The UK Holiday Group

United Kingdom

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Events Manager, Young's Brewery

United Kingdom

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Naïma BENHNIA

Translator, Voice Over & Content Writer

Morocco

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Senior Graphic Designer, Refinery

United Kingdom

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