. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Quintessa

United Kingdom

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Paola Fiorella Grignoli Piccardo

Asistente Administrativo, FINAMERICATI SRL

Uruguay

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Antonio Jannacci

arte mai vista, Artist Painter

Italy

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Nikita Brienza

Freelance Stylist and Content Producer

United Kingdom

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Digital Campaign Manager, Heineken NL

Netherlands

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Amy Lewis

Freelance Writer and Editor

United Kingdom

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Stavros Triandafylides

Founder, DEROSAN

United States

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Chief Creative Officer, Stein IAS

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Romania

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Paul

Lead Designer & Design Manager, The Walt Disney Company

United Kingdom

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Animation Design Assistant, AKA

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ABA | The Business Brand Agency

United Kingdom

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Dolfi Sonic Ltd.

Germany

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Sad Asasdas

Afghanistan

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David Clement-Davies

Writer, Phoenix Ark Press

Italy

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Quintessentially & Co

United Kingdom

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Designer, Terra Alegre

Portugal

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Business Rocks

United Kingdom

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Freelance Artist, Lybra Ray

United States

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