. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Md kamal Uddin

Graphic Designer, RDesign

Bangladesh

Connect

View profile
iMobileWeb

India

Follow

View profile
Joao Inacio

Creative Strategist

Netherlands

Connect

View profile
Gary Knox

International Content Director, Universal Music Group

United Kingdom

Connect

View profile
Paddy Crawshaw

Head of Strategy, APAC, OMD APAC

Singapore

Connect

View profile
Magz Behrens

Scenic Artist

United Kingdom

Connect

View profile
Антон Мальчуженко

dev, BicepsCompanyLTD

Ukraine

Connect

View profile
Katarzyna Hallala

Fashion Stylist, Freelance

Netherlands

Connect

View profile
Jeffrey Allan

Art Director, Nine Entertainment

Australia

Connect

View profile
Paul Bidder

Customer Experience Thought Leader, LiveArea

United Kingdom

Connect

View profile
bpds London

United Kingdom

Follow

View profile
Network Career Consultants

United Kingdom

Follow

View profile
Explore Group

United Kingdom

Follow

View profile
Skillsearch Digital

United Kingdom

Follow

View profile
Adam Recruitment

United Kingdom

Follow

View profile
Mark ribau fernandes Evans

owner, m.m.luxury.shoes.portugal

Portugal

Connect

View profile
Simon King

Brand & Marketing Manager, Physical2Digital

United Kingdom

Connect

View profile
Cristina Ciccone

Art Teacher

United Kingdom

Connect

View profile
Darktrace Limited

United Kingdom

Follow

View profile
Caroline

Copywriter, Freelance

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.