. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Traoré Abdoul karim

Automaticien, CMDT

Mali

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Balázs Weidner

Photographer

United Kingdom

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NidnNad Graphics & Printing Inc.

Canada

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Headbrid Digital Marketing

South Africa

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Jacopo Marchio

Freelance Photographer0

United Kingdom

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Hai Nguyen

Intern

United Kingdom

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Pavinee Phommak

Graphic design, Freelance

Thailand

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Angie Gola-Ebue

Global Head of Advertising and Pa, HER LGBTQ Dating and social app

United Kingdom

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Yiorgos

Designer

Germany

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Martin

Copywriter/Content Producer, Sotheby's

United Kingdom

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Andrew

Branding Designer

United Kingdom

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Chris

Graphic Designer, Carr kamasa design

United Kingdom

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Reading Room

United Kingdom

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Ringaile Jurgeleviciute

UI / UX / Visual designer / co-founder, Olly

United Kingdom

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Clifton Concepts LLC t/a CLIFTON

United States

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Andhika Putra

Graphic Desginer, Freelance

Indonesia

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Raja Qadeer

Creative Digital Director, chambeili

United Kingdom

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Raft Ltd

United Kingdom

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Pravin S

SEO, MWT

India

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Persuasion Communications

United Kingdom

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