. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Jason

United Kingdom

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David Hogan

Freelance Creative Director, Various

United Kingdom

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Sahar Khorasani

Illustrator

Iran

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Ana Torrecilla

Designer, Diseño grafico

Netherlands

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Sunil Sandeep

CEO, innervision

India

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The Bionic Group

United Kingdom

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Freelance

Spain

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Four Seasons Recruitment

United Kingdom

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UI/UX Designer, BT

United Kingdom

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Joshua Jesse

Graphics Artist, Touchcoreltd

Nigeria

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Rosie Pulisciano

Sourcing category manager, Accenture

United Kingdom

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Vignesh Selvaraj

DTP & Repro Team Leader, Nampak

South Africa

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Konstantinos Alexopoulos

Architect, Freelancer

United Kingdom

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Alessandra Gesuelli Viaggiale

Travel & Food Writer, Freelancer

Italy

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Emma Woolley

Art Director, indigoRiver

United Kingdom

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Vitor Milito

Director

United Kingdom

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Maria Smith

ECD, M&C Saatchi Los Angeles

United States

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Alex Moore

eCommerce, Aspinal of London

United Kingdom

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GBR Design™

Italy

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Ilaria Boldorini

Graphic Designer, dinamomilano

Italy

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