. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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CVUK

United Kingdom

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Picture Production Company

United Kingdom

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Mauricio Brandt

Interactive Design Director, adam&eveDDB

United Kingdom

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Vossler Media Group

United States

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Oksana Bondar

Designer

United Kingdom

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TOAST

United Kingdom

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Aaron Cranfield

Social Media and Content Manager, Bamorganic

United Kingdom

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Valerie Osbourn

Illustrator/ Graphic Designer, Freelance

United States

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Lee Bamsey

Director/VFX artist, locomotion

United Kingdom

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Jayson Punzalan

Rigger

Philippines

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ANGELA

Graphic Designer

United Kingdom

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Daniel Irwin

Creative 3D Producer, Heart Productions

United Kingdom

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Actum, s.r.o.

Czech Republic

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Quitterie Baudet

Designer

United Kingdom

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Shopomo

United Kingdom

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Pollitt & Partners

United Kingdom

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Irene Cazaux | Design

United Kingdom

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Design Force Associates Limited

United Kingdom

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Amy O'Regan

EVS Volunteer, Loesje International

Netherlands

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Serge Dumont

Vice chairman, gr

China

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