. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Digital Designer

United Kingdom

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DTP OPERATOR, NEW GRAPHICS POINT

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Celtic Entertainment Limited

United Kingdom

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Raremark

United Kingdom

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Kovacs Szandra

Assistant Manager - Fashion

United Kingdom

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Hybrid

United Kingdom

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Catalina Peña

Plastic artist

Colombia

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Massimiliano Di Murro

Chief Creative Officer, Bardo

Uruguay

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Fernando Carrión

Copywriter/Creative, VML

United States

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Ajgar Shah

Creative Group Head Art, Sorento Healthcare communications Pvt. Ltd.

India

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Cosimo Lorenzo Pancini

Creative Process Teacher, IED Firenze

Italy

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Jimena Liendo

Directora General de Cuentas, Havas Media Group

Argentina

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Loris Greaud

Marketing Manager, Loris greaud

France

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Duncan McRobb

MD, The Brooklyn Brothers

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Co-Founder, Hit Press

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Design Studio People

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Melanie

Project Manager, Philips Entertainment Lighting

United Kingdom

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Souf Le

Graphic Designer, INK + LIGHT Freelancer

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Julian

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