. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Paper Plane Group

CEO, Paper Plane Group

United States

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Lara González Guerrero

Graphic Designer, Gosocial Development

Spain

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Rich Bond

Executive Producer, Argan Films

United States

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Mark Whippy

Senior UX/UI Digital Designer, Ann Summers

United Kingdom

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Consultant Creative Manager, Sprout

United Kingdom

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MGA

United Kingdom

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Flor Barchuk

Graphic Designer, Paranoia

Argentina

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Westrock

United Kingdom

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Neko London

United Kingdom

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Cy O

Martian

United Kingdom

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Adnan Kastiro

Video Editing and photographer, Kidzmondo

Lebanon

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Jenny Nixon

Digital Designer, 1987

United Kingdom

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Ellen Walpole

Graphic Designer, Urban Coffee Co.

United Kingdom

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Mehdi EL MOUSSAIR

Creative & Art Director, Fp7 Mc cann

Morocco

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Murilo Santos

web developer

United Kingdom

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Aleysha Aleysha

kmart, kmart

United States

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Natalia Miller

student, UCLAN

United Kingdom

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Prabhakar Deshmukh

Asst. Art Director

India

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Michael D'Antonio

Founder, Madhouse

United States

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Kevin Bratley

Creative Director, Field Day

United Kingdom

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