. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

The Creative Movement

United Kingdom

Follow

View profile
The Two Marias

Spain

Follow

View profile
Jon White

Partner, The Outfit

United Kingdom

Connect

View profile
Richard Ngugi

Sound Recordist

Kenya

Connect

View profile
Nader Salah

nuke compositor, mercury vfx

Egypt

Connect

View profile
James Hurst

Executive Strategic Creative Director, DesignStudio

United Kingdom

Connect

View profile
Helen Roonet

Managing Director, Imagine

Estonia

Connect

View profile
Sifiso Slick

Commercials Director

South Africa

Connect

View profile
Nico Ameglio

Director, Music and audio producer., Cerodb-audio (uruguay)

Uruguay

Connect

View profile
Pearl Doherty

Head of Creative, Speakeasy Productions Ltd

United Kingdom

Connect

View profile
Grzegorz Oksiuta

Head of Design, GogoApps

Poland

Connect

View profile
Cherry Ou

SALA

China

Connect

View profile
Sebastián Díaz

Poet, Life

Chile

Connect

View profile
Noxolo Cacambile

Digital Project Manager, NATIVE VML

South Africa

Connect

View profile
Chris Kindrick

Senior Art Director, Stone Ward Advertising

United States

Connect

View profile
Katherine Thomson

Project Coordinator

United Kingdom

Connect

View profile
Jared Lecouteur

Graphic Designer, Cruise.co.uk

United Kingdom

Connect

View profile
Sarah Franco

Art Director, Ink & Graphics Studio

United States

Connect

View profile
Tony Halligan

Freelance

United Kingdom

Connect

View profile
Andy Thompson

Account Manager

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.