About me

SHARPER INSIGHTS

Inspiring communications planning comes from people who are excited about connecting consumers with brands. Paddy believes strongly that a great strategy connects channels and assets seamlessly to create a single ecosystem with a clear brand story that people can relate to and engage with. He is passionate about making sure that every planner is an evangelist for the industry and an advocate for insight-led solutions.

INSPIRING IDEAS

Paddy is an Omnicom acolyte, having spent his formative media years in London working primarily on automotive, retail and government clients before cutting the cord and moving to China for a radical change of scene. Having spent an exciting two years in Shanghai growing the communications planning product in the country.

SUSTAINABLE RESULTS

As a strategic lead, Paddy has helped drive new business success across the region and has a key focus on rolling out OMD's global operating system - Vision. Paddy is part of the Global Light Team tasked with driving a culture of results focused on creativity and leads the initiative in Asia Pacific markets. Having graduated from Pembroke College, Oxford with a thoroughly redundant degree in Modern History, Paddy retains a passion for the subject as demonstrated by the wealth of books littering his house. He lives in Singapore with his wife and 3 kids.