About me

With over 17 years of experience in managerial roles within the marketing function, I've worked both in multinational and multicultural companies than in local consultancy agency, in different business situations (start up, growing, mature or turn-around), developing the ability to think at high strategic level and, in the same time, to lead the execution at granular level, with pragmatism, positive sense of urgency and togetherness.

I've matured a solid marketing management experience in different industries, as RETAIL (IKEA and CONBIPEL), FMCG (FERRERO); MEDIA & WEB (MTV and SEAT PAGINE GIALLE), direct CRM & LOYALTY PROGRAM management (IKEA FAMILY, 89.24.24 Yellow Pages Phone Services, Conbipel Con te Card) and CRM & LOYALTY consultancy services (SERIJAKALA working for the key italian players in retail, petrol, telco, banking, travel and insurance ).

Finally , the passion for teaching, led me to lecture on Marketing as a visiting professor at Domus Academy (Marketing of Luxury Goods) and at the Turin Faculty of Economics (Master in Marketing and Retail Store Management)

Today I'm focusing in innovating Consumer Acquisition and Activation strategies, leveraging digital & Crm drviers, in order to increase effectiveness and efficiency in marketing investment and create meaningful relation between people and brands, across different industries and for different top clients, turning big data into actionable insight and leveraging technology to deliver personal and relevant experiences.

SKILLS

- Business Strategy & P&L Management
- Budget & People Management
- Marketing Mix and Brand Portfolio Management
- Integrated Marketing Communication Plans
- Brand Positioning & Brand Equity Management
- Consumer understanding
- Digital Strategy
- Innovation Strategy and Management
- Retail Mix Management
- Commercial Strategy and Calendar
- Crm and Loyalty Management
- Project Management

Recommendations
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Currently No Recommendations
Availability
Looking for work
Location
milan, Italy
Creativepool member since 17 February 2017