. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Katerina Samoilis

Visual Merchandising Coordinator, Jaeger

United Kingdom

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Elizabeth Rowlands

Graduate

United Kingdom

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A+E Networks UK

United Kingdom

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Daniela Santelices

Retouching

Chile

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Hamza Javaid

Graphic Design Volunteer, Brighton Toy and Model Museum

United Kingdom

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Ioli Xanthaki

Designer - Multidisciplinary Design in Advertising, McCann Central, Birmingham UK

United Kingdom

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Humberto Cunha

Art Director, nova sb

Brazil

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Federica Paparozzi

Product Designer

United Kingdom

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Mihajlo J.

Furniture Designer, Freelance

Italy

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Emilio Pastore

Freelance Senior Copywriter, The Marketing Store

United Kingdom

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Michal Marek

Graphic Designer

United Kingdom

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Jacqueline Bourke

Senior Manager, Creative Insights & Planning, Getty Images

United Kingdom

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Simon Culverhouse

Freelance Storyboard Artist/ Illustrator

United Kingdom

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Alex Poryadina

Graphic Designer

United Kingdom

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Gui Soares

Digital Artist, I Chase Balloons

Brazil

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Terrio Wong

Senior 3D Artist, Virtual Arts Ltd

United Kingdom

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Cerodb-audio (uruguay)

Uruguay

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Amandio Bastos

Stills Photographer, videographer, Freelance

Portugal

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Crystal Pyramid Productions

United States

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Jamie Roper

Camera Operator & Video Editor, JR Productions

United Kingdom

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