. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Shihad Pathirikkoden

Web Designer

United Kingdom

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David Roberts

Creative Director

United Kingdom

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Ana Aranda

Graphic Designer

United Kingdom

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Lucy Jack

Digital Designer

United Kingdom

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Rajat

Director, Argraphic

India

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Nigel

2D Concept Artist, DreamWalker Games Ltd

United Kingdom

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Renata

MiddleWeight Graphic/Product Designer, Doslab Design Studio

Brazil

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Russ

Creative Artworker

United Kingdom

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Monica Naranjo

Illustrator

United Kingdom

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Liva Grinberga

Graphic Designer

United Kingdom

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Stuart Gallagher

Freelance Creative Artworker, Door Eleven Design

United Kingdom

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Emma Paterson

Graphic Designer, VTech

United Kingdom

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Joanne Charlish

Graphic Designer

United Kingdom

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Krystal Wong

Senior Designer, Dulwich College

United Kingdom

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Redberry Digital Ltd

United Kingdom

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Paul

Senior Matte Painter, Freelance

United Kingdom

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Benjamin

Freelance Fashion Graphic Designer, SMITH & AGAR

United Kingdom

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Daniel

Photographer

United Kingdom

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Alex

Head of New Media, FTSE Global Markets

United Kingdom

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Pascal De Polla

Photography - Video - Retouching

United Kingdom

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