. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Carl Hughes

Graphic Designer

United Kingdom

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Freelance Web Designer / Developer

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Head of Design, Salon Privé London

United Kingdom

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Freelance Graphic Designer, RenataDesign

United Kingdom

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Senior Designer, hôme digital

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Eden Project

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Disney Channel

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Mindshare

United Kingdom

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Rita Afonso

Apparel/Digital Pattern & Print Designer, Bonanza Collective

United Kingdom

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Christer Magnussen

Creative Freelance, Good Evening

Norway

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Emma Louise Slobodian

Junior BA (HONS) Graphic Designer

United Kingdom

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Graphic Designer

United Kingdom

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Kane Davis

Graphic Designer, Freelance

United Kingdom

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Sue Schreiber

Surface Pattern Designer, Illustrator, Artist, Sue Creates Art

Australia

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Graphic Designer/Illustrator/Print Designer, NextBigThing

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Milosz Wozaczynski

Photographer

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Heart Favorite Designs

Creative Art Director, Authentic Oil Co,England

United Kingdom

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Debopriya Banerjee

Illustrator and animator, Freelance illustrator

India

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Matthew Maynard

Freelancer, MaynardDesign.co.uk

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Cub Studio

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