. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Best Digital Ltd

United Kingdom

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Daria Pankeeva

Digital Artist & Filmmaker

United Kingdom

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TVF Digital & Online Post Production

United Kingdom

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Bruno Costa

Partner & Design Director, FAAADE

Spain

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Lærke Dahl Ravnsbæk

Arkitekt, Hvam Arkitekter & Ingeniører

Denmark

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Pietro Sideli

Graphic Designer

United Kingdom

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Louise

Creative Director, BPG Orange

United Arab Emirates

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Propeller Digital

United Kingdom

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Izabela Ciesinska

Illustrator, Freelance

Canada

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Anomaly

United States

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Marc Schader

GROUP CHIEF EXECUTIVE - GLOBAL GROWTH, Havas Media Group

Spain

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Ryan Brown

Design & Art Direction, Braan Creative

United Kingdom

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Agência Um

Brazil

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Axel Grimald

Executive Creative Director, Publicis

Singapore

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Shaun Taylor

Freelance Designer, idee Creative

United Kingdom

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Frances Synge

Bid Designer

United Kingdom

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Sagacious Design

Freelancer Graphic Designer and Illustrator, Sagacious Design

Romania

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2

Felt Music

United Kingdom

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Elina Kaltiainen

Art Director, Freelancer

Germany

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Path Ltd.

United Kingdom

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