. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Juliana Paracencio

Global Executive Creative Director, VML

United Kingdom

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Flirt Creativity

Netherlands

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Lightfarm Studios

Brazil

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Cam Luong

Photographer, freelance

Vietnam

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Georgia Addy

Print designer

United Kingdom

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Robert

Graphic Designer

United Kingdom

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Cassie Bendall

Creative Director, ONIX

United Kingdom

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Akiko Nakamura

Multimedia Designer

United Kingdom

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Barbara

Creative Retoucher

United Kingdom

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Sameer

Creative Art Consultant, SM art Ltd

United Kingdom

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Alex Osman

Freelance Creative Director & Filmmaker, Yard Nine

United Kingdom

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Evelin Kasikov

Illustrator

United Kingdom

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Assim

Illustrator

United Kingdom

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Karolina Skorek

Photographer

United Kingdom

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Victoria

graphic designer, art director and illustrator, Freelance

Spain

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Fatima Jamadar

Graphic Designer, Palgrave Macmillan

United Kingdom

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Gary Swift

Illustrator / character Design, Gary Swift Studios

United Kingdom

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Gaston Lefebvre

Publishing Creative Director

Brazil

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Nigel

Art Director, Digital, Print, Branding, Freelance

United Kingdom

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Beaa Merkovits

Asstant Costume Designer, Mid Atlantic Productions Kft.

United Kingdom

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