. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Green Chameleon

United Kingdom

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Nightmare Digital

United Kingdom

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Dan Mckeon

Graduate, n/a

United Kingdom

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Jacklin

Graphic Designer, -

United Kingdom

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Trelawney Joice

Junior Designer

United Kingdom

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Yoko Yamamoto

Ballpointpen Illustrator, Ballpointpen Illustrator

Malta

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Martin Bodger

Graphic Designer, Martin Bodger

United Kingdom

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André Ausderhood

Owner Flocka Soda, Flocka Soda

Switzerland

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Gyeonghun

Editorial Designer, School of Journalism and Mass Communication in University of Dar es Salaam

Korea, Republic of

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BBD Perfect Storm

United Kingdom

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Alex Bicudo

Motion Designer Senior, Freelancer

Brazil

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Paul Mosenkov

Director, Archimed Production

Russia

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Chris Walker

Freelance Illustrator & Designer, Doodlebank

United Kingdom

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Robert Ferguson

Brand Account Manager

United Kingdom

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Lazaros Soukantos

Graphic Designer

United Kingdom

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Kristin Mihneva

Architectural Assistant, Chalk Architecture

United Kingdom

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Blutui

New Zealand

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The OTTO Empire

Australia

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Jan Falinski

Digital Art Director, Gag srl

Italy

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Marcus Moody

Digital Designer, Meet Marcus Moody

Poland

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