. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

AgileInfoways.com

United States

Follow

View profile
Hactar

United Kingdom

Follow

View profile
Kanokkarn

Digital Designer, Hogarth Worldwide

Singapore

Connect

View profile
University for the Creative Arts

United Kingdom

Follow

View profile
tangerine

United Kingdom

Follow

View profile
Enrique Hernandis

motion graphics designer and art director

Spain

Connect

View profile
We Are Social

United Kingdom

Follow

View profile
Reshma Halai

Studio Manager, TVC - The Economist Group

United Kingdom

Connect

View profile
Anais

Graphic & Digital Designer, Luceco

United Kingdom

Connect

View profile
Transport For London

United Kingdom

Follow

View profile
Nuttersons

United Kingdom

Follow

View profile
3

David Joubert

CCO/Partner, Dig

Australia

Connect

View profile
Anna Kulczycka

Illustrator

United Kingdom

Connect

View profile
Iulian Plestiu

Creative artworker, Artmark

Romania

Connect

View profile
JJ Marketing

United Kingdom

Follow

View profile
Stefania Carapezza

Graphic Designer, Brookson

United Kingdom

Connect

View profile
Graphic Designing Services | MAP Systems

India

Follow

View profile
GILES PREENE

3D Visualisation Artist, Giles Preene Design

United Kingdom

Connect

View profile
Nicholas Saunders

Illustrator, Freelance

United Kingdom

Connect

View profile
Maddie Shapiro

Film/Video Producer, MaddShap Productions

United States

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.