. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

LOBO

United States

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Dilson Pouplin

Graphic Designer, Buzzbar

United Kingdom

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One Rise East

United Kingdom

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Gemma Randall

Graphic Designer

United Kingdom

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Johnnie Campbell

Co-Founder, Villager

United Kingdom

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Shyamal Kansara

Automotive Designer

United Kingdom

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Rodrigo Ordóñez Photography

Mexico

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Mandi Goodier

Songwriter, PURS

United Kingdom

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Honda R&D Europe Deutschland GmbH

Germany

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Alex Wilson-Smith

United Kingdom

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Chimwasu Njapawu

graphic illustrator, Suwachee Creative Media

Zambia

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Bojan Stefanovic

Owner, Logoholik.com

Serbia (Republic of)

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Emma Owens

Digital Learning Developer, Cass Business School

United Kingdom

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Cherri-blossom Wrighton

graphic design, freelance

United Kingdom

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Fabio Paolucci

Graphic Designer, ThinkPrint UK

United Kingdom

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Alina - Alexandra Caprian

Production Designer

Romania

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Amy Meadham

Digital Designer, United Christian Broadcasters

United Kingdom

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Bruno Simini

Photographer/Retoucher, Platform 9 3/4

Italy

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Guillem Serrano

Freelance Editor, Independent

United Kingdom

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Adrian Hewlett

Graphic Designer, Graduate

United Kingdom

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