. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Shane Smith

VP Creative Production, Jellyfish

United Kingdom

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United Kingdom

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Ilona Ferenc

Managing Director / Web Developer, I.F. Web Solutions

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Dirty Films

United Kingdom

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Daniel Bruce

Freelance Film & Commercial Director

Netherlands

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Roddy MacLellan

Digital / Physical Design, LAT_56

United Kingdom

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Rod Main

Director, Freelance

United Kingdom

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Quattro Studio

Bulgaria

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Grant Dickie

Graphic Designer and Illustrator, Grant Dickie Design

United Kingdom

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Kuba Adamów

Multimedia Designer, Public Health Scotland

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Tal Young

Multidisciplinary Designer, Freelance

United Kingdom

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Andrew Howard

Freelance Graphic Designer and Creative Services Professional, voxel-pop

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Sunjay Morar

Senior Designer, DigitasLBi

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Firomena Ieong

Just Graduated

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Tag Team Design

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John Koay

Chief Creative Officer, Omnicom Advertising

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212 Studio

Turkey

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Ryan Hamilton

Graphic Designer, Ryu Design

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Georgina Dunn

Marketing, Content and Business Operations, Five Dot Botanics / Earth Tree Film

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Adrien Crasnault Photographer

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