. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Sara Blank

UX Designer, IBM

United Kingdom

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Oliver Dillon

Senior Freelance Designer

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Jon Evans

Freelance Copywriter, looking for new projects

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Little Yellow Duck

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Raquel Hipolito

Designer, Secret Escapes

Portugal

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Reza Abbasi

Creative director

Iran

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Tino Ferreira

Senior copywriter

South Africa

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Spell Magazine

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Nowadays

United Kingdom

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Chris Lewis Lee

Illustrator and 2D game artist, Freelance

United Kingdom

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Cybil Maradza

Design Consultant

Zimbabwe

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Dave Smith (HATCH)

Illustrator, freelance

United Kingdom

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Claudia De Luca

Creative Director, London Centre for International Executive Education

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graze.com

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Crealys Ltd

Rest of World

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Mike Oliveras

Artworker, Addison Group

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Ibrahim Abdulkarim

Motion Graphics Designer

United Kingdom

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Louise

Graphic Designer, Freelance

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Aniko Bajor

idea maker & copywriter, Expedia

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Zulu Papa Productions (Zakiya P)

Senior Producer / Creative Production Lead

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