. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Zoe Priest

Designer, Reger Designs

United States

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Hamid Borzooey

2D Animator, Harekat kelidi

United States

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Natalia Montero

Artist, Cristina’s Face Painting and Decor

United States

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Michael Belknap

2d artist, N/A

United States

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HAONAN YU

Visual artist, Freelancer

United States

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Chauncy Richards

2D Animator

United States

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Surya Vaidyanathan

Illustrator, Self-Employed

United States

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Lucas Wilcott

Digital art hobbyist

United States

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Emily Brown

Graphic Designer, freelance

United States

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Beckham Daniels

Digital Illustrator

United States

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Abigail Winchester

Graphic Design Intern, Eli and Edythe Broad

United States

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Chrissy Nieves

Digital Illustrator

United States

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Carlos Ballesteros

Graphic Designer, Territory Magazine

United States

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Shoaib Ahmed

Sr. Motion Graphic Designer / Digital Art Director / Creative Video Producer

Pakistan

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Mohamad AL-khouli

Art Director, Daily Geometric

Egypt

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Rexx DeMarzio

Owner | Graphic Designer | Illustrator, Foxface Design

United States

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Buddy Films

United Kingdom

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Multivitamin Studio

United Kingdom

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BBD Studioworks

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Sane & Able

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