. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Brandality

United Kingdom

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One Minute Briefs

United Kingdom

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Renart Design

United Kingdom

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Matt Wilson

Product Designer

United Kingdom

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Gurdeep Panesar

Product Design and Visualisation, swedge design ltd.

United Kingdom

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James

Production Designer

United Kingdom

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Amrit Bhogal

Lead UI/Product Designer, amritbhogal[dot]com

United Kingdom

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Jordan Henry

Product Designer, Freelancer

United Kingdom

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Niall Williams-Gordon

Freelance Artist, Niallycat

United Kingdom

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Francesca Tamse

Freelance artist, Self

United Kingdom

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Jasmyn Fraser

Freelance Artist

United Kingdom

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Nikol Manolova

Lighting Artist

Bulgaria

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Dawn Whittle

Freelance Artist, Dawn Elsie Whittle Art

United Kingdom

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David Bennison

Freelance artist, Bennison Art

United Kingdom

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Wuraola Fagbamiye

Freelance Artist

United Kingdom

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Emma

Freelance Artist

United Kingdom

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Michelle Monger

Freelance Artist

United Kingdom

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Ravina Jassal

Freelance Artist

United Kingdom

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Hannah Waring

Freelance Artist, Self-Employed

United Kingdom

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Claire Upward

Freelance Artist

United Kingdom

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