. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

BillMark Digital Production

Hungary

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Fictioneers Ltd

United Kingdom

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Usuren

United Kingdom

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Lattimore and Friends

United Kingdom

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JXL CREATIVE

United States

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Candlestar

United Kingdom

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Agent8 Design Ltd

United Kingdom

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Question Creative

United Kingdom

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Telkraft

Turkey

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Daydreamer

United Kingdom

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Moriarti Design & Marketing

United Kingdom

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360° on-brand virtual tours by nikreations

United Kingdom

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Prontaprint

United Kingdom

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The Plant

United Kingdom

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Just Sheepskin Ltd

United Kingdom

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Richard Chambers

Graphic Designer

United Kingdom

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Eamon Anthony

Senior Creative Consultant

United Kingdom

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James

Freelance Senior Art Director

United Kingdom

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Keisha

Graphic Designer

United Kingdom

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Matthew Webb

Senior Designer, brand and deliver

United Kingdom

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