. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Rob

Creative Director, T:12 design

United Kingdom

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Antonio

Motion Graphics/ 3D generalist

Italy

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Barbara Ana

Illustrator

United Kingdom

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William James

Retoucher

United Kingdom

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Brett

Creative Artworker / Graphic Designer, Self employed

United Kingdom

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Maxim S

3D Artist, Vrender

United States

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Phillip

Branding Designer

United Kingdom

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Alex Martin

Motion Graphics Designer, Engine

United Kingdom

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Molton Brown

United Kingdom

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Victoria Stanners

Production Controller, Creative Services

United Kingdom

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Fallon

United Kingdom

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Jonathan Belton

UX / Interactive Designer, RMG

Ireland

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LDA

United Kingdom

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McCann Enterprise

United Kingdom

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Mari-Liis Lvov

photographer/retoucher

United Kingdom

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Barbara Guoth

Product Designer

United Kingdom

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Westfield

United Kingdom

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Ana Luisa Lolosidis

Graphic Designer/ Moving Image

United Kingdom

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Alessandro Vallainc

Digital Art director

Germany

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Massimo La Sorsa

Graphic Designer

United Kingdom

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