. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

LongoPongo Video Production

United Kingdom

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Katarzyna Wachnik

Photographer

Poland

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Tom Szorady

Freelance Graphic Artist, Blue Ink Designs

United States

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Augustine Leudar

Interactive 3D sound, Magik Door

United Kingdom

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David Ndirangu

Art Director. Photographer. Motion Designer., Freelancing

Kenya

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Jodie Lee Durkin

3D Artist, Freelance

United Kingdom

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Pierre Latreille

Art Director, designyourvision.net

United Kingdom

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Jason Groenewald-Bure

Senior UI / UX Designer, Now Boarding Digital

South Africa

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Brie Gobel

Freelance Junior Art Director and Graphic Designer, Brie & Design

United Kingdom

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Michał Martynów

Chairman, BAZA animation studio

Poland

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Zuleyka Pearl

Illustrator

El Salvador

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Zenia Labropoulou

Head of Design

United Kingdom

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Elizabeth Zümrüt

Photographer & Creative Producer, 22bites Production

United Kingdom

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Ian Fox

Illustrator / Designer / Animator, Fox Illustrations

United Kingdom

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Digital Panorama

Turkey

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Peter Kubalak

Photographer, retoucher, idea maker, PHOTO FACTORY, s.r.o.

Slovakia

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Sandor Pictures

Slovakia

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Stela Alusi

Photographer

Germany

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Christopher Dowding

Graphic Designer, Crafted By Christopher Dowding

United Kingdom

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Caroline Silfverling

Broadcast Art Director

United Kingdom

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