. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Cynexis Media - Digital marketing Agency

United States

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Ivana M.

Illustrator

Germany

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Harris Mcteyd

Digital Art Director & Senior UI/UX Design Lead, Insignia Worldwide Group

United Arab Emirates

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Nicoletta Bonanno

Freelancer graphic designer, Freelance

United Kingdom

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Peter Dean

Digital Art Director, Peter Dean Creative

United Kingdom

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Emiliano Gonzalez De Pietri

Chief Creative Officer, McCann

Spain

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Feifei Ruan

Illustrator, Freelance

United States

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Florian W. Mueller

Freelance

Germany

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Mr. Bob

Sr. Illustrator, Mister Machin

Mexico

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Sarah-June Brehm

Junior Graphic Designer | Freelancer

United Kingdom

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Alexandra Guios

Mid-weight creative, Havas Life Medicom

United Kingdom

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Alessandro Zingaro

Freelance - ArtDirector

Italy

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Sam Cox

creative director, Sam cox design ltd

United Kingdom

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Ratidzai Chavarika

Freelance Videographer, Visuals by RIKA

United Kingdom

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Raul Moise

Photographers Assistant

United Kingdom

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Wake The Town Ltd

United Kingdom

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Celestin Dimitriu

Graphic Designer, celestindesigns.com

United Kingdom

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Jamie Isbell

Director and Editor, Freelance

United Kingdom

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Polish Copywriter

Bilingual Copywriter, self-employed (freelancer)

Poland

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Matthew Low

Creative Director, BBDO Worlwide

United States

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