. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

George Apetrei

UI / UX Designer, Independent

Romania

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Raju Hhirwani Photography

Fashion Photographer, Raju Hhirwani Photography

India

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Ricardo Silva

Graphic Designer

Portugal

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Alexis CALLIES

Creative Director, Sony Music Entertainment

France

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Rae Goddard

Graphic Designer & Illustrator, Pump Aid

United Kingdom

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Phil Mortimer

Brochure Designer, Creme D'or

United Kingdom

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Umair Mukhtar

Graphic Designer, Souqalmal.com

United Arab Emirates

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Bangkok Production Company

Thailand

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Sheyda Kashi

Motion Graphics Designer, Tasvirsazan Farda company

Iran

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Stoke Ventures

United States

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Dan Cavicchia

Graphic Designer, Freelance

United Kingdom

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Francis OBrien

3D Artist

United Kingdom

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Vipul Kolambe

Design Manager, Vzentale

India

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BBC Studios

United Kingdom

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Liam Gorman

Founder, Designer, Repton Creative

United Kingdom

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Regina Yi

Project Coordinator--3D rendering, 3D animation, physical models and exhibition, TEAM-E CLOUD DIGITAL TECHNOLOGY CO., LTD.

China

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Simon James

Web Developer, COBA International

United Kingdom

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Kasra Design

Singapore

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Astrid Salas

Art Director & Creative Producer, Fondness

United Kingdom

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Harsh Hede

Art Director, Communicate India

India

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