. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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KEMOSABE

United Kingdom

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MindsEye

United Kingdom

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Curtis Allen

Illustrator, Self Employed

United Kingdom

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Angharad Green

3D Intern, Oakmoon games

United Kingdom

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Joshua Teicher

Independent (freelance) video editor

United States

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LifeDesign

South Africa

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Alex Chard

Graphic Designer

United Kingdom

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Ralitsa Nyagolova

Interior architect, 3D Designer, 3D visualizer,

United Kingdom

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ANDREW LEVER

Photographer, Andrew Lever Gallery

United Kingdom

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Sean Cook

senior designer, Level Three Creative Ltd.

United Kingdom

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nexus studios

United Kingdom

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Guilherme Vasconcellos

Motion Graphics Designer

Brazil

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Mirza Masood Ahmad

User Experience Designer, Freelance

Pakistan

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Adele Poirier

Industrial Designer, Consultant

Germany

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Isabel Crause

Senior Copywriter, King James Group

South Africa

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Eric Haas

Art Director / Industrial Designer, InDezign

Germany

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James Döring

Copywriter, Ogilvy Brasil

Brazil

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Rob Shinn

Director and Photographer, Rob Shinn Photography Ltd

United Kingdom

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Madalena Silva

Designer

Portugal

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Elridge Marshall

Art Director, King James

South Africa

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