. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Evy Mages

Photographer

United States

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Robyn Russell

Freelance Graphic Designer, Robyn Russell Designs

United Kingdom

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David Burns

Motion Graphic Designer, Alumina

United Kingdom

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Deborah Caleb Raffaele

Editor / Camerawoman, TBN UK

United Kingdom

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Claudino Carvalho

Designer / Artworker, Freelancer

Portugal

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Ksenia Tinoco

Editor in Chief, Angliya.com

United Kingdom

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Andy Wyton

Art Director/Creative Team, andrew wyton creative ltd

United Kingdom

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Ben Greengrass

Creative Director, Elmwood

United States

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Alexandra Markovic

Film Lecurer, SAE Institute

United Kingdom

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Lilly Roccazzella

Graphic Designer, Freelance Graphic Designer

United Kingdom

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Marek Golebiowski

StoryReasoner

United Kingdom

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Carl Latter

Production Controller, Hearst Magazines UK

United Kingdom

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OMD UK

United Kingdom

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Colin Vine

VFX 3D Artist, Tornado Films

United Kingdom

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SONGS Music Publishing

United States

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ASUS UK

United Kingdom

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Koray Pezukoglu

Senior Motion Graphics Designer, Mustesna Advertising Agency

United Kingdom

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Lisa Sharma

Designer/Brand Manager, Uncivilised

United Kingdom

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Scott Dungate

Creative Director, Wieden+Kennedy

United Kingdom

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Tom Reddy

Graphic Designer, -

United Kingdom

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