. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Hannah

Head of Graphic D, Third Bridge

United Kingdom

Connect

View profile
Michelle

Creative Lead, Towers Watson

United Kingdom

Connect

View profile
James

Creative Copywriter, JWT

United Kingdom

Connect

View profile
Philip

Motion Graphics

United Kingdom

Connect

View profile
Katie Hunt

Graphic Designer, freelancer

United Kingdom

Connect

View profile
Matt Lewis

Graphic Designer

United Kingdom

Connect

View profile
Evan Carlinsmith (Evan Smith)

Freelanc

United Kingdom

Connect

View profile
Jon Lycett-Smith

Illustrator

United Kingdom

Connect

View profile
Luciana Lattanzi

Creative Team

United Kingdom

Connect

View profile
Russell

Graphic Designer, -

United Kingdom

Connect

View profile
Serge

Senior Designer, TracyLocke

United Kingdom

Connect

View profile
Radim Stepanek

Photographer

United Kingdom

Connect

View profile
Raymond

Senior Designer, Alida Health & Beauty / DPT Wear

United Kingdom

Connect

View profile
Alessandra

Senior Graphic Designer, Oto LTD

United Kingdom

Connect

View profile
Mariana

Design/Advertising

United Kingdom

Connect

View profile
Carmine

Illustrator

Italy

Connect

View profile
Sarita

graphic designer

United Kingdom

Connect

View profile
Martin

GLobal Design Director, LIVEPOSTER

United Kingdom

Connect

View profile
Richie Hiney

Freelance Creative, Freelance

United Kingdom

Connect

View profile
Bob Anderson

Senior Art Director, Available for freelance

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.