. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Angela Nakiyingi

Editor, Presenter, freelancer

United Kingdom

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Azeem Hadi

Product Designer, Baseops

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Lee Russel

Freelance Illustrator

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Angel Galea

Integrated Designer / Art Director & Illustrator, Freelancer / Consultant

United Kingdom

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Stephen Drysdale

Creative Director/Senior Art director, White&Case

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The BB Group

United Kingdom

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3

ais London

United Kingdom

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Pedro Garcia

Graphic Designer, Medicanimal

United Kingdom

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Laurence Smith

Graphic Designer, Arup (Solihull campus)

United Kingdom

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Uriah Voth

Illustrator

United States

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Jade Cummings

Digital Director/ Web Developer

United Kingdom

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Robert Hartley

Sr. Designer

United Kingdom

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Anastasia Marshall

Creative & Filmmaker, Freelance

United Kingdom

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Shamala Suresh Kee

Journalist/Sub-editor

Malaysia

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Pantus Design

Brand Creation, High-Level packaging design, Pantus-Design

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David

Creative Producer, Self

United Kingdom

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Drum Studios

United Kingdom

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Emma Richmond-Pinto

Art Director, HJEM

Rest of World

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Korrnax The Beast

3D modeller/QA Specialist, Creators 3D

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Rory McLoughlin

Executive Producer, Film x People

United Arab Emirates

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