. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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4C Consultancy

Netherlands

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Brand Consultant, NADYA VALISH

United Kingdom

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Attila Hadnagy

Graphic Designer

United Kingdom

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Jacob Harrell

Producer, Great Big Story, CNN

United Kingdom

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TODDCS

United Kingdom

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David Gould

Creative Director, DG Creative

United Kingdom

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Lee Bromfield

art studio manager, tot shirts ltd

United Kingdom

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Scott Timms

Creative Director

United Kingdom

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Hugo Ceneviva

Creative Retoucher

United States

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Ewelina Gąska

Senior Digital Designer, Interactive Solutions / Saatchi&Saatchi Poland

Poland

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Little Things | An Independent Sound Studio

United Kingdom

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Mike Wente

Chief Creative Officer, VML

United States

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António Soares

Fashion and Beauty Illustrator, Freelance

Portugal

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Nathan Grant

Digital Illustrator, DiBiase Graphics

United Kingdom

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Hirola Group

United Kingdom

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Isaac Mount

Freelance

United Kingdom

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Jon Berry

motion graphic designer; creative director, jonberrydesign

United States

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Youness Jamal

UI/UX designer, freelancer

Morocco

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The XD Agency

United States

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Sergio Aparicio

Photographer

United Kingdom

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