. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

LuxDeco

United Kingdom

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Adam

Researcher, Film Education Ltd

United Kingdom

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Neutral Digital

United Kingdom

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Paul

Group Creative Services Manager

United Kingdom

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Carl Howe

Broadcast Art Director

United Kingdom

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Bappy Hashem

Assistant Director

United Kingdom

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Fernanda Gassi

Account Manager

United Kingdom

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Halfords

United Kingdom

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Crown Paints

United Kingdom

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The Industry Club

United Kingdom

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Polina Belehhova

Photographer/Retoucher/Graphic Designer, By Caprice

United Kingdom

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Sam Buxcey

Junior Graphic Designer, Generate UK

United Kingdom

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Sharon Liu

Director, sharon-liu.com

United Kingdom

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Samantha Edwards

Print Designer

United Kingdom

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Ruggero Gualdesi

Senior Designer, VCCP

United Kingdom

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Andrew Barlow

Assistant Site Manager / Marketing Manager, Aerial Extreme

United Kingdom

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Sadif Bhatti

Designer, Animator, Illustrator, Currently looking for work

United Kingdom

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George Chichinadze

Art Director

Georgia

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Natural History Museum

United Kingdom

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Andrew

Art Director / Comic Writer, Self

United Kingdom

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