. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Patel Samad

Promo producer, Nickelodeon

India

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Sukhchain Singh

Digital Media Creative, Sukhchain Singh

United Kingdom

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Marco Gifuni

Freelance 3d Generalist / Character Designer

United Kingdom

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Emma Gray

Lead Designer, Barry M Cosmetics

United Kingdom

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Dragan Loncar

Senior Brand Consultant, BRANDPIT

Spain

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Bright Partnerships

United Kingdom

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Jack Quarmby

Product design

United Kingdom

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Brian Sensebe

Animator, Bloomberg

United States

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Pamela Green Green

Senior Designer, Randa

United States

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Jake Buchanan

Content Manager, The Prince's Trust

United Kingdom

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Jessica Templeton Smith

Strategy & Creative Director, OLGA Agency

United Kingdom

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Catherine Phillips

Creative Copywriter, Freelance

United Kingdom

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Claudia Jaime

Fashion Art Director, Claudia Jaime

Brazil

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Ingrid Tollefsen

Graphic Designer

United Kingdom

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Åsa Fredricson

Graphic Designer & Illustrator, illustreramera

Sweden

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Leanne Armstrong

Graphic Designer, The ISTD

United Kingdom

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Ayman Lasheen

c.e.o, Lasheen Design and Printing

Egypt

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Charbel Reaidy

Director | Offline editor | Colorist, CFilms

United Arab Emirates

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Samp Motors

Brazil

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Jonathan Quintana

Logo and Brand Identity Specialist

United States

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