. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Dan Leo

Freelance Desginer, Commercial

United Kingdom

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Michael Ryan

Graphic Designer

United Kingdom

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Viviana Rullo

Post Production Mgr/Prod Coordinator Hunger Mag, Rankin Photography

United Kingdom

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Sam JiYun Roh

student

United States

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Mark Hansel

Branding Designer, granddog Design & Branding

Australia

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Vitor Hildebrand

Associate Creative Director, WMcCann

Brazil

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dogstar★creative

United States

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Taddea Tinchon

Freelance Illustrator and Graphic Designer, Self Employed

United Kingdom

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Patrick Turner

Freelance Illustrator, Graphic Designer, 3D Artist, Patrick Turner Studios

Canada

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Simon Fidelis Luyenga

Photographer

Tanzania

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Geff Newland

Product Design Manager, Freelance

United Kingdom

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Marcello De Cesare

Graphic Designer, J. Murphy & Sons Limited

United Kingdom

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Brian King

Artist, Brian King Artist

United Kingdom

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Sidney Freitas

Copywriter, Talent Marcel

Brazil

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Carl Tilly

Graphic Designer/Photograher

United Kingdom

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Joaquin Rodriguez

Creative Director & Art Director, Havas

Uruguay

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Buzzworks Animation

Malaysia

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Gabriella Renka

Senior Designer

Hungary

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Michael Blakey-Milner

Art Director

United Kingdom

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Believe in®

United Kingdom

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