About us

We create brands. We create for brands.

One team united across two studios, in the UK and Canada. Working with courageous clients in pursuit of remarkable outcomes. A shared belief in the power of design to make a meaningful difference.

Believe in is a brand design studio, founded in 1996 by creative director Blair Thomson. Everything we do is design. Strengthened by research, shaped by strategy, supported by craft and defended with conviction.

We have a global outlook and work primarily in brand identity, digital and print communications, packaging, art direction and environments. Our work is built on the strongest principles.

Our client base is diverse: from energy companies, housing developers, food producers, environmental and educational to niche challenger brands with big ideas.

We are currently expanding our client base both in the UK and across North America.