. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Eloise Corke

Visual Designer, Furthermore

United Kingdom

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Prem Kumar

Graphic Designer, krishna photos

India

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Martina

United Kingdom

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Evolve Studio

United States

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Rhea Lazarides

Creative Production coordinator

United Kingdom

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Dushan Hondamulla

Photographer and Photoeditor, Studio3000

Sri Lanka

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Simon Taylor

Retoucher / Graphic Designer / Artworker, Benwell Group

United Kingdom

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Laura Baker (nee Frost)

Marketing

United Kingdom

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Raphaël Pudlowski

Art Director, schulz brand friendly

Poland

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Ruth Woulfe

Graphic Designer, Freelancer

United Kingdom

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eddy

France

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Freja-ulla Krebs-sandholm

Art Director

Denmark

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Stéphanie Achkouti

Illustrator / Comic Author

Lebanon

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Simon Stanyer

Senior Designer, Washington Green FAPC / Castle Fine Art

United Kingdom

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Sung Yoo

Creative Director, Hucbek

United States

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Max Tilney

Managing Director, TaleFin

United Kingdom

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Chloé Sayce

Information Designer and Brand Strategist

United Kingdom

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LEMONFISH

Russia

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Jason Xenopoulos

CEO and CCO, NATIVE VML

South Africa

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Rebecca Baio

Beauty Creative, Freelance

United Kingdom

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