. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Geometry Global Colombia

Colombia

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Rob Fletcher

Creative Partner, isobel

United Kingdom

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Francesco Licata

Web Designer, wedesgn

Sweden

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Ellie Matthissen

Freelance, Ellie Matthissen Ltd.

United Kingdom

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Adam Willoughby

Senior Graphic Designer, Adam Willoughby LTD

United Kingdom

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Mission Media

United Kingdom

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Countrywide plc

United Kingdom

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Playtra Games

United Kingdom

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Youssef Khalil

Illustrator/ Visual Storyteller, YAK

Egypt

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Jonathan Andrés Kechian

Photographer / Retoucher / Filmmaker, The Jota

Argentina

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Ibrahim Abougendy

Artist | CDO, Mobikya

Egypt

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Ryan Mitson

Graphic Designer, ryanmitson.com

United Kingdom

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Adekunbi Yusuf

Product Designer, Priverion

Nigeria

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Alessio Greco

Concept Artist, Comic book artist, Illustrator, Alessio Greco Art

United Kingdom

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Jason Lyon

Illustrator

United Kingdom

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Asher Reesha

Illustrator, Reesha Studios

United Kingdom

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Granville Soy

3D Artist, NTS Computers Technology BV

Kenya

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PRESENT FILMS LLC

United States

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Ilana Seleznev

Studio Manager, Studio RDD

Israel

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Michelle Baron

Design Director, Landor

United Kingdom

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