. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Aaron Ward

Freelance Artist, n/a

United Kingdom

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Ciara Erskine

Freelance Artist

Ireland

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Cerys Wise

Freelance Artist

United Kingdom

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Tom Harding

Free lance, Tom Harding

United Kingdom

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Leonie Rogge

Character Designer/ Background Artist

United Kingdom

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Okyanus Horoz

Content Manager

United States

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Yüksel özen

Photographer, yükselözenphotoarts

Turkey

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Taonanyasha Kucherera

Graphic designer

Botswana

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Thabang Maphanyane

Art Director, Crachaus. Design Studio

Botswana

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Ntungamili Gombalume

Freelance Graphic Designer, Bergworld.Inc

Botswana

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Lily Nox

Digital Illustrator

Ireland

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Anna Shak

Digital Illustrator

France

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Akkan

Graphic designer & Illustrator, Akkans Edition

United Kingdom

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Meghna Bagchi

2D Animator

India

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Sofia Plaza

Digital Illustrator, None

Colombia

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Stacey Cobrador

Motion Designer

Singapore

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Gary Meredith

Freelance Motion Designer, Various

United Kingdom

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Sharan

Freelance Digital Designer

United Kingdom

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Ed

User Interface Designer, Moonfruit.com

United Kingdom

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Pasan Hewage

Graphic Designer, Opeka Crreations

Sri Lanka

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