. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Anindita Sahoo

Brand manager, No. 1 Productions

United Kingdom

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Paulina Encinas

Costume Designer, Freelance

Mexico

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Pooja Parekh

Content creator

Canada

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Dany Lang

Teacher, Deped

Philippines

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Shrey Kakrania

Photographer

India

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Andrew Beckett

Graphic Designer, Formation Media

United Kingdom

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Achint Kaur

Graphic Designer, Danone

India

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Mar Salleres Busquets

2D Illustrator

Spain

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Gökmen Gök

Co-Founder, GMY FONKSIYONEL GIDA

Turkey

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Rocio Gonzalez

Fashion and textile designer

Argentina

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Vishal Kapoor

Photographer, Freelance

India

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Obada Happiness

Creative director, Tlog Art Models

United Kingdom

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Gisela Heron

Illustrator

United Kingdom

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Vitalina Onyshkevych

Senior Photo Retoucher & Post-Production Specialist, Freelance

Bulgaria

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Alice Lowe-Williams

Prop food/Interior Stylist, Sainsburys/Habitat/Argos

United Kingdom

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Evan Ai

Marketing Specialist, GUDSEN TECHNOLOGY (HK) CO., LIMITED

Hong Kong

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Steve Mleczek

Artworker, The One Off

United Kingdom

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YUNFENG TANG

ceo, DeepSwap LLC

United States

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Jamie Williams

Operations Manager, Kids Fit Club

United Kingdom

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Daniel Menezes

Art Director

United States

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