. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Collin Fogel

Concept Artist, Collin’s Creations

United States

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Greg Howell

Motion Designer, Freelance

United Kingdom

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Franziska Przymusinski

Account Director, fischerAppelt

Germany

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Jurg Nedebock

CD, gyro

Germany

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Sonja Schneider

2D Freelance Artist in Animation and Motion Design

Germany

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Valencia Tyrell

United Kingdom

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Ed Wiles

Writer/Director

United Kingdom

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Lwazi Nkiwane

Writer, LN LLC

United Kingdom

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Mpho Phalwane

Writer

South Africa

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Kimberly Fontenot

STAFF WRITER, CONTENT WRITER, TECHNICAL WRITER

United States

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Yohance Robinson

Student

United Kingdom

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Jack Hyde

Freelance, Self-employed

United Kingdom

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Rhekx Divine

Video Editor || Copywriter

Nigeria

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Shruti Rego

Associate Creative Director, Scroll Brand Studio

India

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Rushi Trivedi

UI/UX Design, ShineTechnolab

India

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Gurpreet Singh

Graphic Designer, Door2web

India

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Hruttvik Vitthalapura

3D Artist, shi-va studio

India

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Deepak Kumar

3D Animator

India

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Olga Radziejewicz

Architect Assistant

United Kingdom

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Henry Du

2D artist, freelancer

Philippines

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